BIOBRIDGES

The overall objective of the BIOBRIDGES project is to ensure the marketability of bio-based products by establishing primary partnerships between Bio-based Industries, Brand owners and consumer representatives in cooperation with other stakeholders including local communities, local authorities and industrial actors. Specifically it sets out to:

• Identify and analyse the cooperation challenges among consumers, brand owners and bio-based industries;
• Increase consumers’ and brand owners’ confidence, trust and benefits’ awareness (Social, Environmental and Economic) and improved performance of bio-based products compared to the fossil-based counterparts;
• Establish primary partnerships between consumers’ representative, brand owners and bio-based industries to foster the acceptance and uptake of bio-based products to consumer markets, thus creating new bio-based value chains;
• Create at least 2 new cross-cutting interconnections in bio-based economy clusters;
• Define replicable procedures and good practices leading to the establishment of new cross-sector partnerships and business opportunities and cooperation brands/bio-based industries;
• Stimulate the multi-stakeholders discussion toward pre-and co-normative research, new standardisation/labelling and emerging co-creation models (B2B and B2C)

The BIOBRIDGES project expects to have the following impacts. It will:

• Contribute to creating at least two new cross-sector interconnections in bio-based economy clusters and define replicable procedures and good practices leading to the establishment of new cross-sector partnerships and business opportunities;
• Increase higher brand owners’ involvement in and commitment to the bio economy, increasing the marketability of bio-based products;
• Deliver higher consumer awareness of sustainability and of the opportunities associated with bio-based products with better features and improved performance compared with the relevant fossil-based counterparts.

BIOBRIDGES project boosts market uptake of sustainable bio-based products
27 May 2021
The BBI JU-funded BIOBRIDGES project has established partnerships between brand owners, industries and consumers to foster acceptance and uptake of bio-based products to consumer markets, creating new bio-based value chains. Read more