biocanndo

BioCannDo

Bioeconomy Awareness and Discourse Project

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Project details

Type of project
Coordination and Support Action
Project focus
Market, policies & awareness
Project period
1 October 2016 - 30 September 2019
Status
Completed
CBE JU Contribution
€ 998 345,00
Call identifier
H2020-BBI-PPP-2015-02

Summary

Bio-based solutions will be vital in driving Europe’s ambitions to become a smarter, greener and more circular economy. A core component of a successful bioeconomy sector will be public support for the benefits. Unfortunately, in many settings, there is little awareness or enthusiasm yet.

The BioCannDo project will help bridge awareness gaps, and inform about the potential and long-term benefits of a vibrant bioeconomy sector to the wider public. It will show to the public that the bio-based economy offers something desirable, with new products, functionalities and day-to-day applications. 

BioCannDo will also offer a platform for feedback, interaction and engagement in the wider discussion on the value of a bio-based economy.

  • Develop multi-stakeholder key messages for communicating functionality and sustainability aspects of bio-based products with the broader public
  • Engage a European stakeholder network dealing with communication issues regarding the bioeconomy in a joint communication undertaking.
  • Create synergies for existing materials and develop missing communication formats and educational material to communicate topics of the bioeconomy and bio-based products to the European citizens

  • If Increase of awareness and acceptance of bio-based products by society.
  • Increased societal confidence related to (new) bio-based products and bio-based industries.
  • Increased engagement by end-consumers in the bioeconomy.

Bio-based home cleaning products

Durable Bio-based coffee mug

Bio-based t-shirt

Bio-based lipstick

  • Raised consumer awareness and understanding of the circular bioeconomy through trustworthy, relatable communication, emphasizing that bio-based products must be presented as beneficial and desirable to the general public, not just experts.
  • Delivered the publication “The BioCannDo Experience: Let’s talk about bio-based products – 10 insights on communicating the bioeconomy” and a report of overarching recommendations for effective bioeconomy communication.
  • Contributed to the European Bioeconomy Network (EuBioNet), co-organising events, co-developing a joint communication action plan, and strengthening cooperation among EU bioeconomy projects.
  • Developed and shared educational materials and programmes, facilitated exchange between educators, and engaged young people through a bioeconomy-focused competition and the BioCannDo roadshow. 

Consortium map

Project coordination

  • FACHAGENTUR NACHWACHSENDE ROHSTOFFE EV Gulzow, Germany

Consortium

  • YOURIS.COM Bruxelles / Brussel, Belgium
  • STICHTING AVANS TILBURG, Netherlands
  • ICONS SRL Rovereto Tn, Italy
  • PROSPEX BVBA Keerbergen, Belgium
  • B.T.G. BIOMASS TECHNOLOGY GROUP BV ENSCHEDE, Netherlands