
BIOWAYS
Increase public awareness of bio-based products and applications supporting the growth of the European bioeconomy

Increase public awareness of bio-based products and applications supporting the growth of the European bioeconomy
The European bio-economy is an exciting prospect; BIOWAYS will provide the materials and activities to engage the public and excite them about its potential.
The project will analyse the potential of the sector and identify champions to help increase its visibility. It will also identify and develop a method for ensuring there is ongoing communication on the value of bio-based products. Its other role is to help build constructive dialogue between BIOWAYS and the other bio-based initiatives in Horizon 2020.
BIOWAYS will oversee the development of educational materials on the benefits of the bio-economy, while helping to ensure that the BBI JU programme as a whole is implemented effectively.