FRESH

The overall objective was to demonstrate an innovative cellulose-based packaging composite material as a fully bio-based and biodegradable alternative for PET/CPET-ready meal trays. Other specific objectives were to:

• deliver a food-safe, GMO-free and 100% bio-based and biodegradable product.
• create trays 10% lighter than the fossil alternative (PET).
• deliver the same or better technical and functional properties as a PET food tray.
• show a radically improved environmental footprint (CO2 reduction of more than 80%) over the product lifecycle compared to competing fossil-based packaging materials.
• open up new applications and markets and increase the competitiveness of the European pulp, board, and paper-making industries.  
• show high potential for job creation in rural areas and high potential for replicability in Europe. 

• Launched the first compostable-at-home ready meal tray in May 2019, achieving a 100% biodegradable and bio-based solution for ready meal packaging.
• Demonstrated a 60% smaller environmental footprint over the complete product lifecycle compared to black plastic.
• Offered functionality comparable to established CPET trays.  
• Scaled the pilot line to meet market demand, leading to job creation and recognition as the Bio-based Material of the Year in 2020. 

• Reduced nearly 200 tons of plastic consumption over 42 months, with over 200 queries to explore new applications using its technology from across the globe.
• Contributed to reducing products entering landfills, supporting job creation, and expanding the scope of fibre alternative solutions.
• Contributed to EU policies, including the Bioeconomy Strategy and Sustainable Development Goals, by prioritising health, safety, and equal opportunities within the project.
• Contributed to stressing the importance of sustainability in society, the environment, and the economy by being highlighted in local publications and official events.